Alexa Archibald — A Day In Her Life

This week, we're chatting with Alexa Archibald, who spent nine years at Meta — including a stretch on the AI and machine learning team — before walking away to run her jewelry brand, Charm Lane Collection, and her content business (@CharmLane) full-time. Alexa shares what it's like to pack every order herself out of her home studio and parent two wild little boys, ages three and five, mostly solo in the mornings.

In this week’s conversation, Alexa opens up about the postpartum depression and anxiety after her second son, her intern theory, the "math equation" that finally convinced her to leave Meta for good, and the exact way she uses Claude as a five-person "board of directors" for her businesses.

What We Cover:

Leaving nine years at Meta for a "math equation" that finally made sense: trading 2am side-hustle hours for daytime hours building Charm Lane Collection and her content business full-time.
Her charge-the-iPhone nighttime routine: a vibration plate, a red light mask, needlepoint, and a $35 TikTok Shop foot massager she's worn out a charger on.
Running two businesses on a fixed weekly schedule — Monday is her "CEO day," Tuesday is content day — while still packing and shipping every jewelry order herself.
How she uses Claude as a five-person "board of directors," channeling people she admires — like Shopify president Harley Finkelstein — for real business decisions, plus how Claude Cowork now fills her Whole Foods cart each week.
Her husband's new NYC ferry commute (he's out by 7:00am) and how mornings became a solo act with her, her two boys, and their 70-pound sheepdog, Phyllis — who loves to forage for food.
The "standing plans" that keep her friendships intact — weekly mahjong with a rotating group of ten and a set weekly meal with her best friend.
The "ball" she's intentionally letting drop: the big, shiny mom-friend-group scene, in favor of a smaller circle she can go deep with.

Connect with Alexa: